Xero App Store

I had the incredible opportunity to collaborate with Nadim Malvat on an animated sequence that would serve as a celebration for the launch of the Xero App Store.
Together, we brainstormed and conceptualized an idea that beautifully portrayed a business owner seamlessly conducting her business, akin to an orchestra conductor.
The concept aimed to showcase the harmony and ease of using Xero and its accompanying apps for all accounting needs.
To bring this vision to life, Renee Chin designed stunning style frames that perfectly captured the essence of our concept. Through meticulous attention to detail and careful animation techniques, we were able to create a sequence that exuded a sense of fluidity and efficiency.
Watching the final result, viewers would get a tangible sense of the ease and convenience of selecting the right apps alongside Xero for all their accounting requirements.