For the launch of Xero Go, a streamlined tool designed for sole traders.
The creative direction centered on a recurring square motif. I developed a series of diverse animated scenarios tied together by this central element, ensuring visual continuity while showcasing the app's versatility.
This project served as a creative testing ground for varying animation styles and design experimentation, resulting in a dynamic showcase of the product’s core capabilities.
Xero Go Launch
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🎨 Art Direction — Alex Downey
🎞️ Animation & Design — Domenic Iaria
🏢 Produced at — Xero
“From Land’s End to John O”
“It’s for clients that Mow”
“ Or style Romeo”
“ Will it work with MTD?”
“ Give admin the heave ho”
“ Give Xero Go, a go!”
